You produce the content, we do the rest!
What we do is very simple. We are the perfect complement to your content. You have the content and we have the rest: the optimum all-round package for you to turn your content into profit. To do so, it doesn’t only take sales and marketing but also professional distribution management and strong digital security. Hence, we make use of your content’s full potential so that your product gets back the value it actually deserves.
The concept of ‘content’ is one that changes constantly in terms of definition and composition.
Visual content is gradually shifting from traditional television to a different concept of ‘channel.’
Why do we say this? …
Predicting the future 5 years out is impossible. Technology does not proceed in a linear, predictable way.
The innovation is filled with discontinuities, random ideas and inventions that no extrapolation of the existing state could have foreseen. So, any future gazing is bound to be wrong, and also bound to be stating the obvious. Television screens will get larger, resolution will continue to increase and everything will be delivered over IP. Well, we already knew that!
In fact, the TV hardware is the only one thing that is predictable. Considering that it has a 7 year of update cycle on average, there’s a good chance that the TV you own now or the one you will buy in the next couple of years will be the one you will be watching in 2025. This might sound incredible, but think about it – when did you buy your current TV? Four, maybe six years ago? Not much has changed in that time! Other than screen size and resolution.
Turning from hardware to content – the theme is to draw an analogy in the way we create, find and consume online news and entertainment, which should serve as a portent of the inevitable change in the way we create, find and consume video programming. So, we’ll all have bigger and brighter TV’s. That’s not really interesting. What’s really interesting are these more fundamental changes, i.e. five reasons why you won’t be watching television 7 years from now:
1. The concept of ‘a channel’ as we know it will be obsolete. It’s crucial to note that we’re not saying live viewing will be dead, just the concept of the back-to-back sequencing of an unpersonalised stream of content that we know as a ‘channel’ will be replaced by a personalised line-up of shows picked by and for you.
2. Everything will have a channel and you’ll have your own channel. For those who haven’t been following the news, the multi channel network (MCN) is the new broadcaster. Basically, in the near future, anyone can become a broadcaster – no need for expensive infrastructure, studios or playback equipment. Just gather together a talent and program makers, package their shows up as a collection with updates, call it a channel -if you will- and make that content available on YouTube or one of the many MCN networks that are and will be springing up.
3. You won’t get your TV broadcast through an aerial. Broadcasters’ standards change too slowly. While they debate the what next standard will be, the dotcom world has already delivered it. And you will only need a free app to access it, not a new piece of hardware. It’s for this reason that innovation will come from IP delivery. TV manufactures know this and, if you’re privy to their thinking, you’ll know that the ethernet port is more important than the aerial socket in current TV models.
4. Broadcasters will be more like ISPs. ISPs neither own the content that flows through their pipes, nor commission it, nor share the advertising revenue. But they are profitable. Very profitable. Thus, a broadcaster will need to think about whether they can survive in the content arms race with cashed-up tech and make their business profit from the delivery of content made by others.
5. Production studios will become distributors. Most consumers have never heard the names Limon, Tims, Endemol, O3. That’s because those production companies sell directly to TV broadcasters who package the content under their own names. But when the conditions are right, these content studios will make the leap and become a new channel, like TV8. There goes the new reinvention of the ‘channel’ as a concept.
So, will you be watching TV in seven years? Yes, with a much larger and thinner display. And on your phone. But who makes, aggregates, packages and delivers that content will not be the same.
Here, we have to ask, ‘Is prediction profitable?’ and, if so, ‘Who has the skills?’
The answer is:
We’re on your side.